Finally, an Eco-Friendly Laundry Detergent.
That’s as Sensitive On Your Skin as it is to The Environment
In A Revolutionary New Strip Form. 

Play Video
Tru Earth

What Are Tru Earth Laundry Eco-Strips?

Tru Earth
Tru Earth Laundry Eco-Strips
01

Tru Earth Eco-Strips are the smartest way to clean laundry, period.

Each laundry strip packs ultra-concentrated, hypoallergenic, eco-friendly cleaning power into a tiny, pre-measured strip of liquidless laundry detergent that you just toss in the wash. Its low-sudsing formula works in all types of washing machines, including high-efficiency (HE).

The smart formulation effectively seeks out and dislodges dirt molecules and stains, keeping them in suspension until they are rinsed away. It makes your laundry washing chore easier, healthier, more economical, and much kinder to our planet.

Clean, green, and simple! 

The laundry detergent you use, should be as sensitive to your skin as it the environment.

It is our mission to put your family first, and is why our eco-strips are hypoallergenic and paraben free.

When you use Tru Earth Eco-Strips, you will feel confident that you are taking care of your family, and their future on this planet.

Tru Earth Certifications

  • Paraben-free
  • Phosphate-free
  • Free of added dyes
  • Free of chlorine bleach
  • Free of 1,4-dioxane, as certified by independent laboratory tests
  • Readily biodegradable in accordance with OECD 310D
  • Hypoallergenic, certified by independent dermatologists
  • Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers
02

Our Commitment

We are committed to reducing the environmental impact we have on our planet, one small change at a time. Everything we do is driven by the four E’s.
Tru Earth Eco-strip Easy to use
Easy

We keep it simple. From our products to our distribution and everything in between, we eliminate the complications to ensure your experience with Tru Earth is hassle-free.

Tru Earth Eco-Friendly
Eco-Friendly

We care about our planet and want to leave it a better place for future generations. All of our products are eco-friendly and designed to reduce waste.

Tru Earth Effective
Effective

We are changing how people think about eco-friendly by offering effective products that work just as good, if not better, than their competitors.

Tru Earth Economical
Economical

Good for the planet and good for business. Tru Earth will save consumers money while commanding a higher revenue per square foot for retailers.

03

Earth Certified

Good for the Planet.
Good for Business.

Tru Earth is committed to reducing the environmental impact we have on our planet by offering consumers simple solutions to everyday problems.

Save Time & Money

04

Tru Earth Eco-Strips Make Laundry As Simple as 1,2,3...

Tru Earth
Tru Earth Eco-Strips

1: Remove Strip From Bag

Tru Earth Eco-Strips

2: Place Strip In Washer

ru Earth Laundry Eco-Strips

3: Add Clothes

Tru Earth
1

Gentle Enough for Even the Most Sensitive Skin

Not only are Tru Earth Eco-Strips incredibly convenient, we pride ourselves on safety and health. Tru Earth Eco-Strips are hypoallergenic, vegan friendly and Paraben-free and are gentle enough for even the most sensitive skin.

Here are just a few of the product certifications:
  • Paraben-free
  • Phosphate-free
  • Free of added dyes
  • Free of chlorine bleach
  • Free of 1,4-dioxane, as certified by independent laboratory tests
  • Readily biodegradable in accordance with OECD 310D
  • Hypoallergenic, certified by independent dermatologists
  • Vegan: no animal-based ingredients or testing on animals by us or our ingredient suppliers
tru earth for baby most sensitive skin
2

Detergent that cares about our planet - 94% less transportation pollution

We care about the future of the world we live in. This is why Tru Earth Eco-Strips laundry detergent has a dramatically smaller eco-footprint than liquid and powder detergents. Its packaging uses zero plastic, and its light weight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergent.

Over 30 billion of loads of laundry are done in North America each year. The environmental impact is massive. A load’s worth of today’s leading detergent weighs in at over 40 grams. A single Tru Earth Eco-Strip weighs less than 3 grams, or a whopping 94% lighter! With so much less to truck around, and no plastic jug. Tru Earth Eco-Strips helps you lighten your load on the environment. If everyone switched to Tru Earth Eco-Strips, the annual eco-savings would be enormous:

  • Eliminate one billion plastic jugs (you read that right!). Saving 700 million from going to landfills
  • Save truck fuel and CO2 equivalent to taking 27 million cars off the road for a day, or planting nine million trees
tru earthless transportation pollution
3

No More Measuring - No More Mess

Let’s face it.  Traditional laundry detergent is messy, and wastes so much space.  Measuring out detergent whether it is liquid or powder almost always results in spillage.  I don’t know about you, but when I’m doing laundry, I don’t need another thing to clean up.
 
With Tru Earth, 1 strip equals 1 load.  No measuring and nothing to spill.
tru earth No More Mess
4

Uncompromising Cleaning Power

Just because you want the chore of doing laundry to be simpler, cleaner, and more eco-friendly doesn’t mean you have to give up cleaning power.  This is why we haven’t cut any corners with Tru Earth Eco-Strips Laundry Detergent.
 

Each strip of Tru Earth Liquidless laundry detergent weighs just 3g, and packs the same power as 40g of premium liquid or powdered detergents.

Experience Uncompromising Cleaning power that 

– Removes the Toughest Stains
– Reveals Vibrant Colours
– Restores Radiant Whites

tru earth Cleaning Power
5

No More Wasted Space

Take back your cupboard space! Traditional detergents fill up valuable cupboard space.  Tru Earth Eco-strips give you back your space with our ultra-efficient packaging. Our packaging is so efficient that, you can fit over 400 loads worth of Tru Earth Eco-Strips in the same space as a single 100 load jug of traditional detergent.
 
Tru Earth Package dimensions:
Length 8.7″ (22cm)
Width 5.5″ (14cm)
Height 0.8″ (2cm)
tru earth No More Wasted Space
6

Plastic-free, Zero Waste Laundry Detergent

700,000,000 plastic laundry jugs are dumped into landfills across North America every year.  
 
Not Tru Earth!

Our zero waste laundry detergent strips are packaged in a plastic-free compostable cardboard sleeve.  

Better yet, our plastic-free package doubles as a shipping envelope further cutting back on waste.  

tru earth Zero Waste Laundry Detergent
05

Our Pricing

Promotion – FREE Delivery

Tru Earth is a domestic product that has high potential turnaround sales. Consumers will purchase it for daily usage and the cost price offered is very competitive. Nowadays, working mummy and professionals are more careful about their product selection that may affect their family/babies and also the environment.
Fresh Linen, Fragrance-Free, Baby

$19.60

Per Pack

  • Loads - 32
  • Weight - 9 gram
  • Dimensions - 22.86 × 15.24 × 1.27 cm
Fresh Linen, Fragrance-Free, Baby

$36.60

Per Pack

  • Loads - 64
  • Weight - 17.6 gram
  • Dimensions - 22.86 × 15.24 × 1.27 cm
Fresh Linen, Fragrance-Free, Baby

$177.60

Per Pack

  • Loads - 384
  • Weight - 87 gram
  • Dimensions - 26.1 × 12.7 × 10.16 cm
06

Testimonials.

Exceeded Expectations!

I love this product! I don’t have to lug giant bottles of soap anywhere anymore. They are as effective for cleaning and I threw them right to the test with my toddlers laundry! I was almost wondering if they would be like dryer sheets and leave behind a sheet but that’s not the case. The whole thing gets dissolved and used. I really love this product and am so happy something like this finally exists! Thank you 🙂 Tru Earth Eco-strips Laundry Detergent (Fresh Linen) – 32 Loads – Monthly Shipment

Samantha A.
07

Ingredients

Our sustainability commitment

Eco-friendliness and sustainability have several dimensions, including: ingredient safety, skin irritation, carbon footprint, plastic waste impact, biodegradability, and more. On balance, we believe Tru Earth is one of the most sustainable laundry detergents available today. We are working to constantly improve sustainability and welcome your comments and questions.

No plastic jug, 94% less transportation pollution

Tru Earth Laundry Detergent has a dramatically smaller eco-footrpint than liquid and powder detergents. Its packaging uses no plastic jug, and its light weight reduces transportation fuel consumption and global-warming carbon emissions by 94% compared to today’s leading-brand liquid and powder detergent.

Certifications

  • Vegetable Glycerin: plant-derived softener
  • Starch: plant-derived biodegradability booster
  • PVA: biodegradable supporting matrix
  • Potassium Sorbate: Food grade preservative
  • Light Mineral Oil: Used in manufacturing as a processing aid. (not an active product ingredient)
  • Cocamido propyl betaine: coconut oil based, biodegradable amphoteric surfactant (cleaning agent) and foam booster
  • Sodium Gluconate: plant-derived and food-grade, biodegradable water softener that prevents soil from resettling on fabric after it has been removed during washing
  • Lauryl dimethyl amine oxide: plant-derived, biodegradable non-ionic surfactant (cleaning agent) and foam stabilizer
  • Sulfonic acids, C14-16-alkane hydroxy and C14-16-alkene, sodium salts: biodegradable surfactant (cleaning agent)
  • Glycereth cocoate: plant derived and food grade, biodegradable water softener
  • Caprylyl Glucoside, Octyl Glucoside: non-ionic surfactants (cleaning agents)
  • Fragrance oil blend (not used in Fragrance Free): natural essential oils and synthetic ingredients
  • Residual Water
  • Tru Earth Eco-Strips are palm oil free & gluten free

Material Safety Data Sheet – Fresh Linen
Material Safety Data Sheet – Unscented

Note: As part of our commitment to continuously improve sustainability, optical brightener (a common ingredient in leading-brand detergents) was phased out of manufacturing in March 2013. Sodium lauryl ether sulfate (SLES) was phased out of production in October 2013 and Tru Earth laundry strips are now SLS and SLES free. The primary concern with SLES is the potential for the formation of 1,4-dioxane during manufacturing processes; however, independent testing certifies that no detectable 1,4-dioxane is present in Dizolve even when SLES is used as an ingredient.

Tru Earth Eco-Strips technology is licensed from Dizolve Group Corporation and distributed via the Tru Earth brand. Tru Earth is an MPM Group of Brands company.
08

Go Tru Earth's Blog


What Dave Asprey, CEO of Bulletproof Says About Tru Earth Eco-strips

“Tru Earth makes a laundry detergent that’s good for your skin and good for the environment. This is right in line with the Bulletproof philosophy. If you have to do your laundry you might as well do it in a way that saves you time and space. There are 30 billion loads of laundry done each year. If everyone switched to Eco-Strips we could eliminate 1 billion plastic jugs, and save truck fuel and CO2 equivalent to taking 27 million cars off the road a day... or planting 9 million new trees. Taking care of the environment by making small decisions that work just as well as or better than what you did before, that is how we get there. You don’t have to sacrifice for that. You’re actually going to find that you like this stuff. It’s a neat little hack. It saves time, it saves space, it’s all good!” - Dave Asprey, Bulletproof CEO

9

Get in Touch

Try Tru Earth Eco-strips Today!
Looking to collaborate with us?
Looking to purchase items in large quantity?